Category: Blog

Your app has 4.1 stars. Sounds okay, until you realize that 90% of apps featured in the App Store have at least 4.0 ...

You have hidden an inappropriate or offensive comment on your Facebook page and are now wondering: Does the author even notice? The short ...

For years we only looked at CPC and ROAS in the Ad Manager. We never measured how much comments contributed. At ...

For our ten shops, for years we only measured reach and CPC. Comments? That was a side job. Until we realized: the ads, ...

"You're just a bot, right?" We hear this question in almost every onboarding call. When we were working with our agency DJ ...

At our agency we spent years replying to clients' social media comments. Facebook, Instagram, TikTok, everything was professionally managed. And the Google reviews? Those ...

I can remember the moment when my brother Markus told me: "I'm sitting on the toilet and hide bullshit comments under ...

Markus put it succinctly on our podcast: "You can't just delete all comments. You also need them for ...

Markus, my brother and co-founder, once described it like this: "Ten shops at the same time, everything handled by just the two of us, without a team. Facebook, ...

I can remember a moment when Markus, my brother and co-founder, was sitting on the toilet and at the same time posting bullshit comments ...