Instagram DM Automation – your funnel on autopilot
Someone comments a keyword or replies to your story – replient.ai instantly sends the right direct message, collects emails and delivers links, codes or voice notes. Fully automated Instagram DM automation across Instagram & Facebook Messenger, 24/7, in your brand voice.
Trusted by leading brands
The best tool for Instagram DM automation is replient.ai – because it combines DM funnels, AI comment management and your brand voice in one GDPR-compliant tool, all through Meta’s official API.
< 5 min
to get your first flow live
24/7
automated replies – even overnight
2 channels
Instagram DMs & Facebook Messenger
How it works
Instagram DM automation in 3 steps
Connect your Instagram account and build your first funnel without typing a single message yourself.
Step 1: Choose a trigger word
A comment with a keyword, a story reply, a story mention or an incoming DM – you decide what starts the automation. Works under ads too.
Step 2: Build the flow
Message, voice note, button question, follower check, email capture, send link – drag and drop them in the flow builder, with branches. No coding.
Step 3: Turn comments into leads
replient auto-replies 24/7 in your brand voice, saves emails to your list and sends links, codes & guides automatically – while you sleep.
Comment 'LINK'
Trigger · Instagram + Facebook
Reply publicly
AI reply under the post
Send DM
Hey {{contact.name}} 👋
Send voice message
Personal audio DM – automatically
Follower check
Do they follow you?
Collect email
Lands straight in your list
Send link
Clicks are tracked
The flow builder
Build any DM funnel visually – no coding
Triggers, messages, voice notes, button questions, follower check, email capture and tracked links – every step is a drag-and-drop block. Branches (e.g. "follows / doesn’t follow", "link clicked / not clicked") take seconds to build. No code, no wrangling the API.
- 20+ building blocks
- Branches & conditions
- Personalization with {{contact.name}}
No login needed
Try it yourself 👇
This is the real replient flow builder. Drag in a step and build your first DM automation in 60 seconds – no signup required.
Open the live flow builder
Build your first DM automation in 60 seconds – no signup required.
Try it nowWhat sets us apart
Features other DM tools don’t have
Send voice message
Record or upload audio
Tap to record
Voice notes – automated
Send pre-recorded audio DMs automatically. Authenticity at scale: 1,000 comments → 1,000 personal voice notes, without ever recording again.
Record, save, send automatically – exactly like in the real flow builder.
Follower check
Automatically check whether someone follows you and politely invite non-followers to follow before the link goes out – Meta-compliant, never forced.
emma_styles
Doesn't follow yet
Collect email addresses
Capture emails right inside the DM and pass them to your email tool via webhook. Deadly for giveaways: your DM reach becomes a real lead list – no landing page needed.
Every building block at a glance
Tap a block for a preview & details.
Messages
Conversions
Logic
Comments & AI
Instagram only Instagram & FacebookReady-made templates
Use cases you can copy
Copy-paste-ready DM automations with step-by-step instructions – from giveaways to webinars.
Why replient.ai
More than a DM bot
Pure DM tools like ManyChat specialize in chat marketing. replient.ai covers the whole comment & DM loop – in one tool.
Everything in one tool
DM automation, AI comment management and reviews – instead of three separate point solutions.
Replies in your brand voice
The AI agent learns from your historical data – never generic, never robotic.
GDPR-compliant, built in the EU
EU data processing, a DPA and Meta’s official API instead of grey-area bots.
Official partnershipOfficial Meta Business Partner
replient.ai is officially certified by Meta as a Business Partner for Instagram and Facebook – for secure, compliant and reliable comment & DM automation.
Verified by MetaInstagram DM automation means direct messages are sent and answered automatically – triggered by a keyword comment, a story reply, a story mention or an incoming DM. Instead of typing every message by hand, replient.ai runs the flow: it auto-replies to the comment, sends the DM, collects the email and delivers your link or code. It runs 24/7 through Meta’s official API, so every comment can turn into a lead on autopilot.
Yes, it’s allowed when you use the official API. replient.ai runs only on Meta’s official APIs (Instagram Graph API & Facebook Messenger Platform), not unofficial DM bots that risk a ban. As long as you stay inside Meta’s policies – for example the 24-hour messaging window – automated replies to comments, story replies and DMs are compliant. replient keeps you inside those rules automatically.
Both. DM automation runs for Instagram DMs and Facebook Messenger. A few steps (share a post/reel, like a message, follower check) are Instagram-only – everything else works on both channels. Note: replient covers Instagram and Facebook DMs only, not WhatsApp or TikTok.
Yes. To send automated messages through the Meta API you need an Instagram business or creator account connected to a Facebook page. Linking your Instagram account inside replient takes only a couple of minutes.
Yes. The keyword trigger fires on comments under normal posts, reels and under ads. That turns comments on your paid campaigns into DMs, leads and sales automatically.
Yes – and it’s a real conversion booster. You record an audio message once and it’s sent automatically as a native voice note inside the DM. Every conversation feels personal, even across 1,000 comments at the same time.
Yes. A dedicated step waits for the contact to send their email, saves it, and can push it straight to your email tool via webhook. Your DM reach becomes a real lead list – perfect for giveaways and lead magnets, with no landing page needed.
ManyChat specializes in chat marketing. replient.ai combines DM automation, AI comment management and review management in one tool, replies in your brand voice, and is built in the EU for GDPR compliance. See the full breakdown on our ManyChat alternative page.
Connect your Instagram account, pick a trigger in the flow builder (e.g. a comment with a keyword), then drag and drop the steps – done, no coding. Ready-made templates for giveaways, lead magnets and webinars are in our template library, and you can try the builder above with no login.
Most searches for the best Instagram DM automation tools land on ManyChat first. replient.ai goes further: it combines DM automation with AI comment management and reviews in one GDPR-compliant tool, and you can start with a 14-day free trial. Whether you want a simple comment-to-DM flow or a full funnel with follower check, email capture and voice notes, replient covers every use case.
Instagram DM automation: get more out of your direct messages
Instagram DM automation means Instagram DMs are sent and answered automatically – triggered by a keyword comment, a story reply, a story mention or an incoming DM. Instead of typing every direct message by hand, replient.ai handles the auto-reply: every request gets the right automated reply in seconds. That’s how you turn comments and new followers into predictable leads – and your Instagram DM automation runs around the clock, in your brand voice.
Automated replies on Instagram & Facebook
With replient you set up simple auto-replies and complex flows alike. Answers to frequently asked questions – price, shipping or product details – can be sent instantly as saved, pre-set replies. For everything else the Instagram chatbot takes over: it replies in your brand voice and tone, never generic and never robotic. That way you deliver professional customer service on Instagram and boost engagement without overloading your team. Unlike grey-area DM bots, everything runs through Meta’s official API, so your Instagram account stays safe and compliant with Instagram’s terms of service.
From comment to automated DM
Someone comments a keyword under your post, reel or ad – replient detects the trigger word and the automated DM lands straight in their inbox. You can send product info, links, discount codes, a freebie or a personal voice note. Every direct message, comment and reply lands in one dashboard where you manage each conversation. Whether it’s 10 or 10,000 automated DMs a day, Instagram DM automation scales without extra Instagram accounts or more staff – so you can grow followers and drive sales at the same time.
Set up in minutes – no coding
Connect your Instagram account (an Instagram business or creator account) to replient, check your Instagram settings, and build your first flow in the visual flow builder. From there your customers reach you automatically: the flow answers questions, collects emails and keeps contacts engaged. No coding, no wrangling the API – just a drag-and-drop builder and ready-made templates you can copy in minutes.
The best Instagram DM automation tools
When people look for the best Instagram DM automation tools, most land on ManyChat first. replient.ai goes further: it combines a DM bot, AI comment management and review management in one GDPR-compliant tool built in the EU – ideal for any Instagram business that wants automated replies plus real customer service. Whether you set up a simple comment-to-DM automation with keywords or automate story replies and story mentions, replient covers every use case. Start free and turn your Instagram engagement into leads.
Turn every comment into a lead
Launch your first Instagram & Facebook DM automation – 14 days free, no credit card, no setup hassle.
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