Automatically hide negative comments on social media
Are you struggling with negative or even toxic comments under your social media ads? These can scare off potential customers and damage your brand image in the long run!
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Toxic comments can damage your brand and your ads
Negative and toxic comments can damage your brand image and drive away potential customers. Especially with paid social media ads, these comments can directly influence purchasing decisions and even attract more negativity.
With replient.ai you stay in control of your social media comments – automatically, efficiently and reliably.
Here’s how it works: Automatically hide negative comments
Step-by-step guide: Setting up Auto-Hide in replient.ai
With replient.ai you can automatically hide inappropriate or negative comments before they damage your brand. Our powerful automation system ensures that unwanted comments stay invisible.
Access automation settings
- Open the replient.ai dashboard and navigate to Automations.
- Click “Add new automation” to create a new rule.
Define conditions
- Give the rule a name, e.g. “Hide negative comments”.
- Set conditions to filter out specific types of comments, including:
- Against the brand – attacks on your brand.
- Spam – Incoherent or promotional comments.
- Complaints – Negative feedback or complaints.
- Define additional keywords to control the automation even more precisely.

Select action
- Determine what should happen when a comment meets the specified conditions.
- Select “Hide comment” to automatically make these comments invisible.

Save and activate
- Click Save, and your automation runs in the background.
- From now on, negative comments are detected and hidden in real time.
Pro tip: More control with AI-generated replies
Want to decide for yourself which comments you hide and which you reply to? Use our 1-Click Replies. replient.ai offers smart, on-brand reply suggestions that you can send with just one click.
Why this matters for your ad performance
💸 Negative comments cost you money!
- Weakens ad performance – Potential buyers could be deterred by bad comments.
- Triggers a negative spiral – One bad comment can trigger a wave of further negativity.
- Protects your brand image – Keeps your comment section clean and professional.

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