UTM Builder: create UTM links in seconds
Build clean UTM tracking links for your campaigns in seconds – channel presets, automatic lowercasing and a copyable history. No sign-up, right in your browser.
Where the click comes from (platform/source)
Channel type: social, email, cpc, video …
Name of your campaign
Keyword – mainly for paid search
Variant/placement for A/B tests
Lowercase, spaces → _ (recommended)
Channel presets
One click sets utm_source and utm_medium by common convention – everything stays editable.
Enter your target URL and pick a channel preset – your finished UTM link appears here instantly as you type.
More campaign tips + CSV export
How it works
Get your result in 3 steps
Step 1: Paste your destination URL
Drop in the page your campaign should link to – your landing page or a product page. Existing parameters are kept, while old UTM parameters are cleanly replaced.
Step 2: Pick a channel & set your parameters
Click a channel preset (Instagram, newsletter, Google Ads …) and utm_source and utm_medium are filled in automatically following best practice. Add your campaign name, term and content in seconds – with automatic lowercasing for clean data.
Step 3: Copy your link & start tracking
Your finished UTM link is generated live – one click and it’s copied. Every link you copy lands in your history, which you can export as a CSV to share all campaign links with your team.
Who's it for?
Built for your setup
E-commerce
For shops & D2C brands
More comments mean more buying signals — and more spam. Stay on top of it and respond before customers bounce.
Influencer
For creators & influencers
Your community expects answers. Save hours in the comments and focus on creating new content.
Agency
For agencies & social teams
Multiple accounts, one standard: clean mockups, fast analyses and reports that win clients over.
This is what replient.ai does for you
Your community management on autopilot
replient.ai learns from your historical comment data, replies in your brand voice and manages comments & DMs for you — 24/7.
24/7 moderation
Hate & spam? Automatically hidden.
replient.ai detects spam, hate and insults under your posts and ads in under 3 seconds — and hides them by your rules. Day or night, weekends included. Your community only sees the comments that help your brand.
Your brand voice
AI replies that sound like you.
replient.ai learns from your historical comment data: your tone, your wording, your emojis. Every reply sounds like your team wrote it — never generic, never robotic. You approve once, then replient.ai replies for you. 24/7.
“With replient.ai we saved 0.5 full-time roles in comment management.”
DM automation
Comments turn into leads.
Someone comments “GUIDE” → the link lands automatically via DM. Collect emails, send discount codes and qualify inquiries — fully automated, while you sleep. Every comment becomes a chance at a sale.
One inbox + AI analytics
All channels. One inbox.
Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Reviews — all in one place, sorted by purchase intent. The AI analytics show you at a glance what your community buys and what annoys them.
Track clicks – and convert comments with replient.
Start for free with replient.aiNo credit card required · cancel anytime
PRODUCT HUNTTrusted by growing brands
FAQ
Frequently asked questions
UTM Builder: create UTM links for free
With this free UTM builder you create clean tracking links for your campaigns in seconds – no sign-up, right in your browser. Paste your destination URL, pick a channel, and the UTM generator automatically appends the right UTM parameters (utm_source, utm_medium, utm_campaign). Later, in Google Analytics 4, you’ll see exactly which post, which ad and which email brought you traffic and conversions.
A UTM link pays off anywhere you want to keep clicks from different sources cleanly apart:
- Social media: tag every link in bio, Instagram story or TikTok caption uniquely per post.
- Newsletter & email: measure every button and every send separately.
- Paid ads: set up clean UTM tracking per ad variant for Google Ads, Meta Ads & co. with utm_term and utm_content.
- Partnerships: track affiliate and influencer links individually.
What are UTM parameters and how do I put them together?
UTM parameters are five standardized tags added to a URL that let analytics tools recognize where a click came from. Take your destination URL, append utm_source (e.g. instagram), utm_medium (e.g. social) and utm_campaign (your campaign name) with a ? – separated by &. Write everything in lowercase and use hyphens instead of spaces so GA4 doesn’t double-count the source. This UTM builder handles exactly that structure automatically, including channel presets and a copyable history. To see how far your reach actually lands afterwards, check the engagement rate calculator; keep campaign names within the limit using the character counter. Want more on the power of social proof in ads? Read the post optimizing social proof in ads. You’ll find all the other free tools in our tools overview.
When your tagged links start bringing visitors and comments, replient.ai helps you turn that engagement into real conversions – with automated comment management across every channel.
