What is a safe zone in social media ads?

The safe zone is the part of your 9:16 creative that no platform UI covers – the area free of the username row, caption, action buttons and navigation. Any text, logo or CTA that falls outside it gets hidden behind the like button, sound row and other icons, costing you clicks.

How big are the current safe zones on TikTok, Reels and Stories?

Based on 1080 × 1920 px: TikTok blocks roughly 130 px (7%) at the top, 440 px (23%) at the bottom and 120 px (11%) on the right. Instagram Reels blocks about 250 px (13%) at the top, 420 px (22%) at the bottom and 110 px (10%) on the right. For Instagram Stories, roughly 250 px (13%) is off-limits at both the top and the bottom. You can see every value as an overlay right on top of your creative.

Does my image or video get uploaded anywhere?

No. The tool runs entirely in your browser: your file is loaded as a local object URL and never leaves your device. As soon as you close the page, everything is gone.

Which file formats are supported?

Images as JPG, PNG or WebP (up to 12 MB) and videos as MP4, WebM or MOV (up to 64 MB, depending on your browser). The 9:16 original format (1080 × 1920 px) works best – other formats are cropped to fit the preview.

Why does my 9:16 creative get cropped in the Facebook Feed?

The Facebook Feed shows media at a maximum of 4:5. A 9:16 video is center-cropped to fit, so roughly 15% is lost at the top and the bottom. That is why you should always test a 4:5 crop alongside your 9:16 master – which is exactly what the Facebook preview in the tool shows you.

Is the safe zone checker free?

Yes, completely. You can use the live previews without limits and without signing up. For the safe-zone report with exact specs for every platform and the PNG export, you enter your email once – that is free too, with no login required.

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Check Your TikTok & Reels Safe Zone

Drop in your image or video and instantly see exactly where the TikTok, Reels and Story UI covers your creative – with precise safe-zone overlays. 100% in your browser, no upload.

Profile picture

Username

Caption

Safe zonesOverlays on

Customize likes, comments, shares & audio

Likes

Comments

Saves

Audio / sound

Instagram Reels

Your creative9 : 16

9:41

For YouFriends

12,4K3181.0244.812

your.brandFollow

Our Summer Drop is live 🌞 This week only, up to –40% off. #summerdrop

TikTok · For You

Your creative9 : 16

9:41

LIVEDiscoverFollowingFor You

12,4K3184.8121.024

YOUR.BRAND3 contributors

Our Summer Drop is live 🌞 This week only, up to –40% off. #summerdrop | See translation

Original audio · your sound

Playlist · ON THE F…

12423

Home

13FriendsInboxProfile

Facebook Feed

9:41

facebook3

Your Brand2d ·

Our Summer Drop is live 🌞 This week only, up to –40% off. #summerdropSee more

Your creative9 : 16

12,4K3181.024

Reels

189+

Safe-zone report & all specs

The exact safe-zone values for every platform in px and % – plus your creative with overlays as a PNG report for your team, clients or ad brief.

TikTok – For You feed

1080 × 1920 px (9:16)

Top – search & feed tabs130 px · 6.8%
Bottom – caption, sound & navigation440 px · 22.9%
Right – action rail (like, comment …)120 px · 11.1%
Left – margin60 px · 5.6%

Safe zone: 900 × 1350 px (centered, nudged slightly upward)

TikTok has the largest bottom UI of any platform: never put your CTA or text in the lower quarter.

Instagram Reels

1080 × 1920 px (9:16)

Top – status bar & Reels header250 px · 13.0%
Bottom – caption, audio & navigation420 px · 21.9%
Right – action rail110 px · 10.2%
Left – margin60 px · 5.6%

Safe zone: 910 × 1250 px

In the feed Instagram also shows your Reel as a 4:5 crop – keep your core message centered.

Instagram Story

1080 × 1920 px (9:16)

Top – profile, story progress & menu250 px · 13.0%
Bottom – reply field & reactions250 px · 13.0%

Safe zone: 1080 × 1420 px (full width)

Story ads also place the CTA swipe at the bottom – keep important info in the middle third.

Facebook Feed

Feed shows max. 4:5 (1080 × 1350 px)

Cropped top (with a 9:16 creative)285 px · 14.8%
Cropped bottom (with a 9:16 creative)285 px · 14.8%

Visible in the feed: 1080 × 1350 px (4:5, centered)

A 9:16 master loses ~15% off the top & bottom in the feed – also export a 4:5 crop.

Facebook Reels

1080 × 1920 px (9:16)

Top – status bar & "Reels" title210 px · 10.9%
Bottom – creator, audio & navigation430 px · 22.4%
Right – action rail (like, comment …)120 px · 11.1%
Left – margin60 px · 5.6%

Safe zone: 900 × 1280 px

Facebook Reels uses almost the same UI as Instagram Reels – keep your CTA & text out of the lower quarter and the right rail.

Safe-zone checklist for your next creative

Put logo & headline in the top third of the safe zone – never in the top 13%.
Place the CTA button at least 25% above the bottom edge (the TikTok UI runs up to 23%).
Keep ~12% clear on the right: like, comment & share cover anything placed there.
A 9:16 master is not enough – also test the 4:5 crop for the Facebook & Instagram feed.

All active previews including safe-zone overlays as a single image:

How it works

Get your result in 3 steps

Step 1: Add your creative

Just drag your image or video into the upload area – 9:16 is ideal. Everything runs 100% in your browser, so your file is never sent to a server.

Step 2: Live preview in the real UI

Your creative shows up at once in TikTok, Instagram Reels, Stories and the Facebook Feed – complete with username, caption and a pixel-accurate interface.

Step 3: Check safe zones & save the report

Red zones show where the platform UI covers your creative; the green frame marks the safe area. Grab the PNG report with the exact specs for every platform.

Who's it for?

Built for your setup

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For shops & D2C brands

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dyour.brandFolgen

Limited Drop

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2,847 likes

lea.morgenroth2h

Just ordered – so excited! 😍

fast_growth_991h

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dyour.brandFolgen

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12 likesReply

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AI replies that sound like you.

replient.ai learns from your historical comment data: your tone, your wording, your emojis. Every reply sounds like your team wrote it — never generic, never robotic. You approve once, then replient.ai replies for you. 24/7.

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AllPurchase intentQuestions

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Questions31%

Spam (hidden)12%

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FAQ

Frequently asked questions

Check the TikTok safe zone, Reels & Story safe zone in real time

The TikTok safe zone is the part of your 9:16 creative that no platform UI covers. This safe zone checker instantly shows you whether your text, logo and CTA sit inside that safe area – or disappear behind the username row, caption, sound row and engagement icons. Upload your image or video and see it at the same time inside the real interfaces of TikTok, Instagram Reels, Instagram Stories and the Facebook Feed. Red overlays mark the danger zone; the green frame marks the guaranteed-visible safe zone.

Anyone who ships an ad or an organic Reel without checking the safe zones risks having the key call-to-action covered up – and leaving reach and clicks on the table. That is exactly what this free ad preview tool prevents, with no sign-up and 100% in your browser.

Check the TikTok safe zone, Instagram Reels safe zone, Stories & Facebook Feed all at once
Exact px and % values per platform in the safe-zone report (PNG export)
Test a 4:5 crop for the Facebook Feed before your 9:16 master gets cropped

How big is the safe zone on TikTok and Instagram Reels?

Based on the standard 1080 × 1920 px format, the rule of thumb is: keep around 250 px of margin at the top and bottom and place your text, logo and CTA in the middle zone (roughly 1080 × 1420 px). The TikTok safe zone additionally blocks about 11% on the right edge for the engagement icons, while the Instagram Reels safe zone covers about 22% at the bottom. For Instagram Stories, roughly 13% is off-limits at both the top and bottom. The safe zone checker renders these zones directly on your creative so you never have to guess. Plan your text length with the social media character counter, test the final result in the Instagram Reel mockup and discover more free tools for creators & social media teams.

Once your creative sits inside the safe zone and the ad goes live, the real work begins below the post: replient.ai takes over comment management in your brand voice and automatically answers or hides comments under your ads – 24/7.